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At a CAGR of 8.4 percent between 2023 and 2030, the global direct selling market is projected to increase from its 2022 valuation of USD 200.19 billion. Consumers' increasing need to verify the quality of a product before buying is the primary factor fueling the global market's expansion. Direct-to-consumer (D2C) distribution channels have grown in popularity as a result of the emergence of new business models in response to the internet ecosystem and evolving customer needs. Direct selling is a competitive and rapidly expanding channel for the promotion of goods and services. Many people have found that direct selling has given them new opportunities to earn money and has sparked an interest in starting their own small businesses.
Business models based on direct selling involve bypassing intermediary retailers in favor of dealing with customers one-on-one. Door-to-door sales, home parties, and the Internet are just a few of the channels open to direct sellers. Independent salespeople are frequently used by direct selling organizations, and commissions on sales are a common form of compensation. This business model has the potential to provide vendors with more options for income and to attract customers who value convenience and individualized service.
It is vital for both sellers and buyers to carefully research firms and items before engaging in direct selling transactions due to concerns over product quality and fraudulent tactics, which have been raised as criticisms of the direct selling industry. North America and Asia-Pacific (APAC) are two of the world's major markets, according to the World Federation of Direct Selling Associations (WFDSA). About 19% of all international retail sales in 2023 came from North America. The United States accounts for more than 80% of the direct selling market in the region. Both Canada and Mexico are home to sizable direct sales markets. About 46% of worldwide direct sales occurred in APAC in the same year.
Over the past few years, direct selling organizations have been able to successfully reach the majority of the consumer base by presenting new products on a regular basis. Companies have also been developing updated versions of existing products to cater to consumers' ever-evolving needs. By offering more than one type of goods, direct sales firms have been able to attract a large customer base with diverse tastes. Because of this, the direct selling market has expanded and attracted new customers.
Direct selling firms understand that the best way to motivate their direct sellers to grow their business is to provide them with additional incentives beyond monetary compensation. As a result, a growing number of businesses are providing supplementary incentives to their channel partners. These supplementary incentives have helped businesses not only attract new salespeople to the direct selling sector, but also retain the ones they already have by inspiring them to strive for ever-greater heights of success. However, rising e-commerce and consumer preference for online shopping are slowing the expansion of the global market.
Customers, who had been isolated due to national lockdowns, saw the increased usage of internet tools and video meetings common in direct selling during the global pandemic of 2020 to be a welcome boost in social connection. The World Federation of Direct Sellers Association (WFDSA) claims that these changes were a major factor in the expansion of both sales and the number of direct sellers. The Direct Selling Association (DSA) claims that due to the worldwide health crisis, consumer demand for health and wellness products has increased. This has made direct selling an excellent opportunity for those who are housebound but still want to start their own businesses.
Report Coverage
Global Direct Selling research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Direct Selling report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Direct Selling competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Direct Selling market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Direct Selling market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Direct Selling market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Amway Enterprises Pvt. Ltd., Herbalife Nutrition Ltd., Natura & Co., Vorwerk, Nu Skin Enterprises, Tupperware Brands Corporation, Oriflame Holding AG, Belcorp Corporation, Mary Kay Inc.
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Direct Selling market based on the below-mentioned segments:
Global Direct Selling Market, By Product
Health & Wellness
Cosmetics and Personal Care
Household Goods & Durables
Others
Global Direct Selling market, Regional Analysis
Business models based on direct selling involve bypassing intermediary retailers in favor of dealing with customers one-on-one. Door-to-door sales, home parties, and the Internet are just a few of the channels open to direct sellers. Independent salespeople are frequently used by direct selling organizations, and commissions on sales are a common form of compensation. This business model has the potential to provide vendors with more options for income and to attract customers who value convenience and individualized service.
It is vital for both sellers and buyers to carefully research firms and items before engaging in direct selling transactions due to concerns over product quality and fraudulent tactics, which have been raised as criticisms of the direct selling industry. North America and Asia-Pacific (APAC) are two of the world's major markets, according to the World Federation of Direct Selling Associations (WFDSA). About 19% of all international retail sales in 2023 came from North America. The United States accounts for more than 80% of the direct selling market in the region. Both Canada and Mexico are home to sizable direct sales markets. About 46% of worldwide direct sales occurred in APAC in the same year.
Over the past few years, direct selling organizations have been able to successfully reach the majority of the consumer base by presenting new products on a regular basis. Companies have also been developing updated versions of existing products to cater to consumers' ever-evolving needs. By offering more than one type of goods, direct sales firms have been able to attract a large customer base with diverse tastes. Because of this, the direct selling market has expanded and attracted new customers.
Direct selling firms understand that the best way to motivate their direct sellers to grow their business is to provide them with additional incentives beyond monetary compensation. As a result, a growing number of businesses are providing supplementary incentives to their channel partners. These supplementary incentives have helped businesses not only attract new salespeople to the direct selling sector, but also retain the ones they already have by inspiring them to strive for ever-greater heights of success. However, rising e-commerce and consumer preference for online shopping are slowing the expansion of the global market.
Customers, who had been isolated due to national lockdowns, saw the increased usage of internet tools and video meetings common in direct selling during the global pandemic of 2020 to be a welcome boost in social connection. The World Federation of Direct Sellers Association (WFDSA) claims that these changes were a major factor in the expansion of both sales and the number of direct sellers. The Direct Selling Association (DSA) claims that due to the worldwide health crisis, consumer demand for health and wellness products has increased. This has made direct selling an excellent opportunity for those who are housebound but still want to start their own businesses.
Report Coverage
Global Direct Selling research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Direct Selling report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Direct Selling competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Direct Selling market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Amway Enterprises Pvt. Ltd., Herbalife Nutrition Ltd., Natura & Co., Vorwerk, Nu Skin Enterprises, Tupperware Brands Corporation, Oriflame Holding AG, Belcorp Corporation, Mary Kay Inc. |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Direct Selling Market from 2021 to 2030.
- Market Forecast for Direct Selling Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Direct Selling competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Direct Selling
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Direct Selling market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Direct Selling market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Amway Enterprises Pvt. Ltd., Herbalife Nutrition Ltd., Natura & Co., Vorwerk, Nu Skin Enterprises, Tupperware Brands Corporation, Oriflame Holding AG, Belcorp Corporation, Mary Kay Inc.
Primary Target Market
- Market Players of Direct Selling
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Direct Selling market based on the below-mentioned segments:
Global Direct Selling Market, By Product
Health & Wellness
Cosmetics and Personal Care
Household Goods & Durables
Others
Global Direct Selling market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
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